Joost Blog

Late last night, a Joost application made its way into the Apple App Store and subsequently onto many iPhone and iPod touch devices. I’d like to take a moment to share with you my perspective on what this means for you (the user) and for us (Joost).

First, for you it means another way to view our ever-expanding library of content on Joost. The first version of the iPhone application provides access to our full content library via Wi-Fi. You can browse, search, or simply enjoy some of our most popular programs. Personally, I’ve found it to be a great way to enjoy our extensive music video library and settle some of those “who did that song?” bets at the same time.

We’ve just scratched the surface of the full Joost experience with the first version of the iPhone app. For example, our social features and personalization haven’t found their way to the app yet. We are working to get more of the things you like about Joost on the iPhone right away. If there are particular things you’d like to see, drop us a note at feedback@joost.com. Like all first versions, you may encounter issues as well. If you do, please take the time to drop us a note with the details.

Secondly, for us this is another example of the flexibility of our new Joost platform. In October, we launched our Flash-based player (no download required) and that was big news. But the even bigger news for us was that video was served via our new hybrid content distribution infrastructure – one that respects our peer-to-peer roots but also allows us the flexibility of choosing the best distribution option based upon what, where, and how a user is watching. We’ve quickly followed the initial launch with an embedded player and now the iPhone application. That is just the beginning, and it’s the thing that has us all very excited about the future – and particularly a future that lets you enjoy Joost whenever and wherever you want.

Happy (mobile) viewing!